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AUM Spotlight

Dr. Leen Gammoh, Dr. Nadine Khair, and Dr. Rand Gammoh have published a paper titled:

“Consumer boycotts, ethical risk and cultural resistance: a sustainability perspective on Western fast-food consumption in Jordan”

The paper was published in Management & Sustainability: An Arab Review, a Q1, Scopus-indexed journal published by Emerald Publishing.

The article is available at:

https://www.emerald.com/msar/article-abstract/doi/10.1108/MSAR-01-2026-0007/1381734/Consumer-boycotts-ethical-risk-and-cultural?redirectedFrom=fulltext